Our Commitment To You.

Honesty and Transparency. We’re an open book. Various & Co believes strong that collaboration with our clients is the key to success. When working with us, you get full access to everything we do and we share the real feedback and progress with on an ongoing basis. We use collaboration software like Dropbox, Notion, Google Drive, Trello, and more to keep our clients up to speed on everything we’re doing and enable them to have access to it at anytime for feedback and updates.

ROI driven communications. It can be very hard to track the value of PR, communications, social, and the softer side of this industry — we know this. Our job is to create real ROI that aligns with your business objectives, whatever they may be. ROI is different for everyone and we work with our clients to understand what is most important for them and measure everything from messaging impact and brand awareness increases to website traffic and social channel growth.

True Partnership. Do you want a shared slack channel? What about a WhatsApp group? Can we have meetings with your data team and your sales team? How about a direct line to your customers? Our mission is to be a true partner and extension of your brand and team. We work with you to create real-time communication and feedback loops and we plug in to your business to get to know your story from all angles.

Right Strategy, Right Time. The hard truth is that not everyone should be on Instagram. The even harder truth is that sometimes earned media isn’t the right approach. We consistently evaluate our communications plans and strategies and work with you to deploy the right strategy at the right time for maximum results.

Our Various Team

kara silverman, founder & Partner

Kara started Various & Co to be the voice of reason for companies looking to use PR and communications to build and grow their businesses. Various & Co marries the do more with less philosophy with a creative spirit to deliver high-engagement, high-value communications campaigns for clients.

Kara’s career has covered everything from fashion, public affairs, and politics to fintech, consumer packaged goods, ad tech, semiconductors, streaming media, and beyond. She was the first Global Head of Marketing for Acast, the largest global podcast company. At Small Girls PR, Kara was employee #2 and she scaled the company’s operations as the team grew to 40+ and built out the technology communications practice. From 2020 through 2023, Kara was the First US Partner and Managing Director for Clarity Global.

Kara also serves as an advisor to Lemontree Foods, and Major League Hacking and is a member of the Board of Directors for Kavod v’Nichum, which works to make Jewish death rituals more accessible inside and outside the Jewish Community.

Currently, Kara lives in Hells Kitchen with her husband Swift, their ridiculously adorable rescue dog Rugby, and the newest addition to the family, Baby Summer. Her favorite podcast recommendations of the moment are The Barbie Tapes, Wiser Than Me, and Fed Up.