Adelaide brings transparency to a digital marketplace damaged by easily gamed metrics. Adelaide’s tools make it easy for advertisers to optimize spend to more efficient attention, reducing waste and delivering more efficient outcomes.

To optimize Adelaide’s goal of redefining the advertising space, Various & Co. designed a multifaceted approach which included traditional PR, leadership profiles, bylined articles, and data-driven distribution of client case study experiences to target business, tech, and industry media.

Featured Piece: Forbes interview with Adelaide Partner Media Kitchen about Attention Metrics and working with Adelaide

Universe is the world's first website builder designed for mobile phones. Their mission is to empower everyone to build the internet, starting with serious websites built in under a minute.

Various & Co worked with Universe for 5 months to raise brand awareness through a mix of earned media coverage, podcast interviews, and speaking opportunities.

Featured Piece: Cheddar.tv interview with CEO Joseph Cohen on the business.

Produced by Somethin’ Else, The Fred and Rose West Tapes is 12-part true crime podcast series hosted by Howard Sounes, the journalist who broke the story in 1994. Now, twenty-five years on, Howard revisits previously unheard tapes from his reporting and work. He also speaks to new witnesses, as he reveals the full story of the Wests, with new insights, in this compelling podcast.

Various & Co supported the launch of the podcast with a focus on US media, podcast reviews, and partnership promotion.

Featured Piece: Podcast of the Week review from the Financial Times.